Technofetishism is a term used to describe an obsessive interest with the technical side of photography. In the early days of photography there was a great deal of concern over technique which is understandable since the medium was more reliant on the technical ability of photographers. These days, photography has become more aestheticised with much thought centring around different ways of understanding the photography.
However, one can not completely ignore the technical side of photography which still progresses, the advent of digital being an advance that has revolutionised photography. Cameras are much more complex than before and to be used properly they need to be examined.
The point is that the camera does not take the photograph alone, it needs the photographer to handle it and the photographer needs not only to know which button to push but also which direction to point the camera in. It may sound a rather a basic operation and it is yet to make photographs that convey something rather than merely represent what happens to be in front of the camera.